Tagline
FUN ASS DAY
FAD is an apparel brand based in Seoul, South Korea, operated by Lo Seung Hun. With the phrase “FUN ASS DAY,” it draws inspiration from the present generation, which freely expresses the cultures of multiple generations, and develops a diverse range of collections while continually pursuing experimentation and change. Its offerings include outerwear, tops, T-shirts, bottoms, bags, and hats.
Concept
FAD is a brand inspired by the present generation, which freely expresses the cultures of multiple generations. It pursues constant experimentation and change, presenting a diverse range of collections.