Tagline
For girls who take looking cute for granted, whether at school or out and about!!♡
FARMY is a Japanese kidswear brand for junior-age children, operated by Nagoya-based Shi Shu Non Co., Ltd. The company was established in 1992. FARMY mainly targets girls, offering casual and girly clothing suited to both school and outings. Its official message is “For girls who take looking cute for granted, whether at school or out and about!!♡,” and it proposes fashion that makes everyday life more enjoyable. Alongside the company’s other kidswear brands, including FARM and SKAPE, its products are sold at stores nationwide and online, and it continues to publish seasonal catalogs.
Concept
Casual and girly fashion that makes every day more enjoyable...