Figgle is a Japanese womenswear brand launched in 2026 by On and On Co., Ltd., based in Sumida-ku, Tokyo. Its name is a coined word combining “Fig,” meaning fig, and “Giggle,” meaning to chuckle, and expresses the enjoyment of dressing in one’s own way. Based on a casual aesthetic, the brand proposes a “grown-up cute style” that combines the pop, free-spirited feel of vintage clothing with a moderate sense of polish. It offers tops, pants, dresses, and other items for women in their 30s and 40s.
Concept
Based on a casual aesthetic, the brand proposes a “grown-up cute style,” with attention to sizing and details that offer a moderate sense of polish.