Tagline
Without pushing too hard, live well.
flufeel is a Japanese lingerie brand that Felissimo has developed since 2011. It focuses on lingerie such as bras, panties, girdles, underwear, and pajamas, and also offers fashion accessories, beauty goods, and cosmetics. Its brand concept is “Effortlessly, softly, beautifully.” The brand is built around addressing concerns related to body shape and wearing its products, without imposing conventional standards of beauty, and proposing solutions that feel comfortable for the mind and body. Its representative product lines include the Flat Bra and Yoga Mood Bra, and it continues to offer products through its official online store.
Concept
Effortlessly, softly, beautifully