Tagline
THE LUXURY OF DOING NOTHING.
Foo Tokyo is a Japanese lifestyle brand founded in Tokyo in 2018 by 桑原真明. Centered on designing comfort with quality, it offers silk pajamas, organic cotton loungewear, towels, and night-care products under the theme “The luxury of doing nothing” (the luxury of doing nothing). It places importance on Japanese materials and craftsmanship, and has also created onboard wear and blankets for the cruise train ななつ星 in 九州, as well as in-flight wear for business jets.
Concept
An affirmation of spending time doing nothing