Tagline
BEGUN IN 2011 - STILL HERE.
FORGET NEVER is a streetwear brand launched in 2011 by FOUND NATION, a Japanese breakdance crew. Centered on T-shirts, sweatshirts, and caps, it offers apparel and goods rooted in B-boy culture. Its guiding principle is a message to contemporary B-boys not to forget to learn the fundamentals, culture, and history, and to use that experience to create new things. Built around FN BOY, its cipher logo, and dancers’ signature models, the brand is distributed as a streetwear label originating in breaking through retailers such as Murasaki Sports.
Concept
A message urging contemporary B-boys not to forget to learn the fundamentals, culture, and history while using that experience to create new things themselves