frunco

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Country: Japan
Founded: 2017 2010s
Category: Clothing Bags Accessories
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

Tagline

Want to wear now

frunco is a Japanese women's e-commerce brand that launched in 2017 at Tokyo Girls Collection 2017 AUTUMN/WINTER. It presents a “real closet” where trend-conscious pieces you want to wear now can be chosen as part of an everyday wardrobe, and offers tops, skirts, pants, dresses, bags, accessories, and more. The brand began with the idea that people could use it freely according to their mood, like their own closet. It currently also offers the frunco Basic Line and curated projects by influencers.

Concept

A selection of pieces you want to wear now, to use freely according to your mood, just like your own closet.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: -

Year Brand Category Description

frunco Basic Line

Sub-brand

Clothing

A sub-line focused on everyday basics

frunco Basic Line is a basic-oriented sub-line offered by frunco through its official onli

frunco Basic Line is a basic-oriented sub-line offered by frunco through its official online store. It is featured separately from regular frunco products under the name “frunco Basic Line,” and the products in the line carry the brand tag “frunco_basic.” Through looks combining items such as tops, pants, skirts, and bags, it presents pieces that are easy to mix and match as everyday wardrobe staples, in contrast to the main frunco line, which emphasizes trends. Unlike the influencer-led “Select by” projects, it is an independent line name that is handled on an ongoing basis within the frunco brand family.

- Sub-brand

frunco Basic Line

Clothing

A sub-line focused on everyday basics

frunco Basic Line is a basic-oriented sub-line offered by frunco through its official onli