frunco Basic Line

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Overview

frunco Basic Line is a basic line for women offered by frunco through its official online store. The parent brand, frunco, is a women’s e-commerce brand that launched at Tokyo Girls Collection 2017 Autumn/Winter and offers bags and accessories alongside clothing. Basic Line offers blouses, T-shirts, pants, skirts, dresses, shoes, and other items. frunco explains that it began with the aim of offering items people “want to wear now” and allowing them to shop freely according to their mood, as if browsing their own closet.

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1 brands
Founded
2017
2017 Parent brand
frunco
Clothing

A sub-line focused on everyday basics

frunco Basic Line is a basic-oriented sub-line offered by frunco through its official onli

frunco Basic Line is a basic-oriented sub-line offered by frunco through its official online store. It is featured separately from regular frunco products under the name “frunco Basic Line,” and the products in the line carry the brand tag “frunco_basic.” Through looks combining items such as tops, pants, skirts, and bags, it presents pieces that are easy to mix and match as everyday wardrobe staples, in contrast to the main frunco line, which emphasizes trends. Unlike the influencer-led “Select by” projects, it is an independent line name that is handled on an ongoing basis within the frunco brand family.

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