gelato pique

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Overview

Tagline

Dessert for grown-ups...
gelato pique is a Japanese loungewear brand operated by Mash Style Lab. It started in 2008 and sells loungewear for men, women, children, and babies, as well as miscellaneous goods such as blankets. Its brand concept is “Dessert for grown-ups,” expressing items that bring joy to each wearer’s lifestyle as “fashion sweets.” It operates stores in Japan and overseas, mainly in department stores and Lumine, and also runs food-service businesses such as “gelato pique cafe.”

Concept

Dessert for grown-ups

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
5 brands
Founded
2008-2022
2008 Sub-brand
GELATO PIQUE KIDS & BABY
Clothing

A family-oriented line focused on matching parent-and-child clothing and gifts for birth celebrations

A kids’ and baby line originating from gelato pique, it offers children’s sizes as well as

A kids’ and baby line originating from gelato pique, it offers children’s sizes as well as matching parent-and-child loungewear, maternity wear, maternal and child health handbook covers, and gifts and wrapping for birth celebrations. In 2025, it opened its first standalone store, developing as a family-oriented offshoot that supports not only everyday wear but also family milestones and celebrations.

2013 Sub-brand
gelato pique cafe
Lifestyle products

An experiential brand format extending into the food sector

A cafe brand originating from gelato pique, it centers on comfort food and serves dishes a

A cafe brand originating from gelato pique, it centers on comfort food and serves dishes and drinks made with carefully selected ingredients. As an offshoot in the food sector, distinct from the apparel business, it translates the brand's world into an experience. It currently operates at multiple locations, focusing on crepes and floats, and offers dining experiences through two formats: gelato pique cafe and gelato pique cafe creperie.

2015 Sub-brand
GELATO PIQUE HOMME
Clothing

A core offshoot that reworks the brand's essence for men

A men's collection derived from gelato pique, this line reworks the brand's signature gela

A men's collection derived from gelato pique, this line reworks the brand's signature gelato fabric and classic motifs through silhouettes and color choices for adult men. It focuses on everyday loungewear such as T-shirts, long pants, and cardigans, and is also sold in men's-only retail spaces and through the official e-commerce store. Separate from the main women's line, it is positioned as a core offshoot that extends the brand's core offering to men.

2021 Sub-brand
gelato pique Sleep
Lifestyle products

A sleep-focused line centered on bedding and the bed area

A bedding line originating from “gelato pique,” it focuses on items related to sleep and o

A bedding line originating from “gelato pique,” it focuses on items related to sleep and offerings for the bed area. Debuting in 2021, it offers bedding such as sheets, pillowcases, and duvet covers, as well as miscellaneous goods for arranging the bed area and collaborations. It is a distinct line that extends the main brand’s focus on roomwear into the sleep environment rather than clothing.

2022 Sub-brand
GELATO PIQUE CAT&DOG
Clothing

An extension line serving the pet segment within the family

A line for dogs and cats derived from gelato pique, created to bring the brand’s comfort t

A line for dogs and cats derived from gelato pique, created to bring the brand’s comfort to pets as well. In addition to clothing, it offers beds, harnesses, carry bags, walking bags, and rain ponchos, bringing together products for indoor wear and care when going out. In 2025, it refreshed its core styles and expanded its size and color ranges. Alongside HOMME and KIDS & BABY, it is the dedicated line serving the pet segment within the family.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about gelato pique

Country of origin, founding year, categories and parent brands.

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Activities and occasions

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