Tagline
Desserts for adults
gelato pique cafe is a Japanese café brand founded in 2013. On November 16, 2013, its first eat-in location in Japan opened at Shibuya PARCO. Mash Food Lab is responsible for opening and operating the locations, and the brand is developed as an offshoot of gelato pique, a loungewear brand. With “adult desserts” as its concept, the brand also centers on “comfort food,” offering dishes and drinks made with carefully selected ingredients, with a focus on customers’ health and smiles. At its eat-in locations, popular menu items include freshly made crepes, soft-serve ice cream, and gelato. The brand also operates gelato pique cafe creperie, a takeaway format.
Concept
With “comfort food” as its concept, the brand places the health and smiles of each customer above all else, serving dishes and drinks made with carefully selected ingredients in a comfortable space filled with thoughtful ideas.