GOAT is a Japanese T-shirt brand launched in 2018 by Yagi, a textile trading company. Inspired by the “T-shirt generation” of skaters and hip-hop artists from the 1990s to the early 2000s, the brand centers on heavy-duty T-shirts and also offers pack T-shirts, sweatshirts, hoodies, and bottoms. The brand name embodies the philosophy “Greatest Of All Tee's (Our T-shirts are the best ever),” and the brand is characterized by STAY FRESH processing and a wide range of sizes and colors. Masafumi Watanabe of BEDWIN & THE HEARTBREAKERS serves as creative director.
Concept
Greatest Of All Tee's = GOAT (Our T-shirts are the best ever)