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Grancontro

Grancontro

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Country: Japan
Founded: 2016 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

Tagline

Everyday wear for adult women that makes today a little more special

Grancontro is a Japanese private-label fashion brand for women launched in January 2016 by Senshukai, the company behind Belle Maison. It proposed everyday clothing for adult women, centered on casual elegance, with a focus on lightweight apparel such as cut-and-sew tops and blouses. Senshukai described it as “everyday wear for adult women that makes today a little more special,” offering easy-to-coordinate clothes with a moderate touch of current trends.

Concept

Casual elegance

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1976

Year Brand Category Description

1976

BELLE MAISON

Parent brand

Clothing

A fashion line responsible for polished everyday wear for adults

Grancontro is an original brand launched by Belle Maison in 2016 to coincide with the laun

Grancontro is an original brand launched by Belle Maison in 2016 to coincide with the launch of CASUAL CLIP. Centered on everyday wear for adults, it offered casual elegance with a measured touch of current trends, focusing on items such as cut-and-sew tops and blouses that make an impression when worn on their own. It took charge of polished everyday wear, with roles differentiated from L'atelier raffine, which handled feminine casual styles, and NAUW CLOSET, which offered mixed casual styles combining items such as denim. It is one of the brands that make up Belle Maison’s adult fashion line, organized by style.

1976 Parent brand

BELLE MAISON

Clothing

A fashion line responsible for polished everyday wear for adults

Grancontro is an original brand launched by Belle Maison in 2016 to coincide with the laun