Tagline
My Feminity My Life
grove is a women’s fashion brand operated by World Co., Ltd., and debuted in 2004. Its primary target is women aged 25–35, and it offers feminine casualwear mainly through shopping center channels, presenting a comprehensive range from fashion to lifestyle. The brand concept is “My Feminity My Life,” and it emphasizes making everyday life a little cuter and more refined while helping customers discover their own style. Brand news, including the release of collaboration items, was also published in 2026, indicating that the brand remains active.
Concept
Making everyday life a little cuter and more refined. A sense of personal style is sure to be found soon.