Halston III

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Overview

Halston III was a diffusion line of Halston created by American designer Roy Halston Frowick. Launched for J.C. Penney in 1983, it offered clothing, accessories, and other products at more accessible price points. It is known as an example of a luxury designer brand partnering with mass-market retail. J.C. Penney later discontinued the line, which is no longer available.

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1 brands
Founded
1968
1968 Parent brand
Halston
Clothing

An accessible department-store line aimed at a broader customer base

A diffusion line of Halston launched for J.C. Penney in 1983. Aimed at a broader customer

A diffusion line of Halston launched for J.C. Penney in 1983. Aimed at a broader customer base than the main line, it offered clothing and accessories for a range of lifestyles. It had different retail channels and price points from Halston, which was sold through upscale department stores, and served to bring products bearing the designer’s name to a wider market.

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