Harley-Davidson MotorClothes

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Overview

Harley-Davidson MotorClothes is a motorcycle apparel line founded in 1989 by Harley-Davidson, which is based in Milwaukee, Wisconsin, USA. Centered on riding gear, it offers leather jackets, casual sportswear, everyday wear, and accessories for men, women, and children. Rooted in Harley-Davidson’s motorcycle culture and styling, the line focuses on combining functionality with riders’ self-expression. At its founding, designer Karen Davidson led the design. It continues to be used for official apparel under the name Genuine MotorClothes.

Concept

Enriching H-D riders’ self-expression

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1903
1903 Parent brand
Harley-Davidson
Clothing

The core line responsible for the full range of genuine apparel

Harley-Davidson MotorClothes is the core label for genuine apparel and riding gear officia

Harley-Davidson MotorClothes is the core label for genuine apparel and riding gear officially offered by Harley-Davidson. It covers the clothing and equipment category, distinct from motorcycles themselves, including jackets, helmets, gloves, denim, and casual wear. In official catalogs, it is treated as the foundation of the apparel range alongside specialist lines such as FXRG, connecting the brand’s products for riders with everyday clothing. It is not merely a product category but the name of a distinct line with an ongoing trademark, warranty, and sales framework.

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