Heather is a Japanese womenswear brand founded in 2001 by Point Co., Ltd. Targeting women in their 20s, it proposes relatable styles that blend trends with girlish items featuring a moderate edge, as a brand for “positive girls” who never lose their playful spirit. As an Adastria brand, it operates 33 stores in Japan (as of the end of February 2025).
Concept
A brand for “positive girls” who never lose their playful spirit. It proposes relatable styles that blend trends with girlish items featuring a moderate edge.