Her lip to

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Overview

Tagline

Her life is her art.
Her lip to is a lifestyle brand launched in Japan by Haruna Kojima in June 2018. Centered on apparel, it offers women's items including dresses, tops, bottoms, shoes, bags, and jewelry. With the concept of “clothes to wear now,” the brand proposes garments shaped by careful attention to fabric materials and lines, with the aim of bringing dramatic moments of everyday life into the wardrobe. The brand name derives from “Her life is her art.” Kojima oversees product planning and creative production as Creative Director and Representative Director/CCO. The brand also offers the beauty line Her lip to BEAUTY and the lingerie line ROSIER by Her lip to.

Concept

Clothes to wear now

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
3 brands
Founded
2021-2026
2021 Sub-brand
Her lip to BEAUTY
Beauty and cosmetics

A beauty line extending into fragrance and self-care

A beauty line derived from Her lip to, it offers fragrances, body care, hair care, UV care

A beauty line derived from Her lip to, it offers fragrances, body care, hair care, UV care, and other products, unlike its parent brand, which focuses primarily on apparel. Its official website presents time spent reflecting on oneself, skin texture, and self-expression through fragrance as its themes, and it operates as an independent beauty brand. Unlike ROSIER by Her lip to, which offers lingerie, it serves to expand Her lip to’s world through beauty and self-care.

2022 Sub-brand
ROSIER by Her lip to
Clothing

A specialist line focused on lingerie and femcare

A lingerie line derived from Her lip to, specializing in items worn directly against the b

A lingerie line derived from Her lip to, specializing in items worn directly against the body, including bras, underwear, nightwear, innerwear, and loungewear. Official announcements introduce it as Her lip to’s lingerie line, while it is treated as an independent brand name with its own official website and product range. Whereas Her lip to BEAUTY focuses on beauty, ROSIER centers on lingerie and extends into femcare and nightwear, positioned as supporting everyday life from within.

2026 Sub-brand
Essentia by Her lip to
Clothing

A second line focused on everyday basics

A second line derived from Her lip to in March 2026. It is explicitly positioned as a “sec

A second line derived from Her lip to in March 2026. It is explicitly positioned as a “second line” in the official announcement and proposes a seamless daily wardrobe centered on minimal, basic items that can be worn from the office to private settings. While the parent brand focuses on glamour and dramatic clothing in everyday life, Essentia is an apparel line that emphasizes designs made for long-term wear, easy-care materials, and versatile pieces that can be mixed and matched.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Her lip to

Country of origin, founding year, categories and parent brands.

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