HINNA cottage is a Japanese fashion brand founded by Nana Hirabayashi in 2018. Based in Tokyo, it offers womenswear as well as swimwear, jewelry, bags, and other items. Viewing the brand as a “fantasy cottage,” it proposes casual, natural styles with a touch of elegance, guided by the idea of a relaxing space for adults surrounded by a sense of healing. Drawing on Japan’s cloisonné craft, it incorporates hand-worked elements such as traditional cloisonné buttons into contemporary clothing.
Concept
Hina Cottage (a fantasy cottage) is a relaxing space for adults surrounded by a sense of healing. It is a fashion brand that encourages adult women to enjoy fashion freely, with styles that are casual, natural, and touched with a sense of elegance.