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I　am I

I　am I

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Country: Japan
Founded: 2007 2000s
Category: Clothing
Related brands: Clothing brands founded in the 2000s Clothing brands from Japan

Overview

I am I is a Japanese fashion brand launched in 2007 by Tokyo-based AMBIDEX Co., Ltd. Focusing primarily on womenswear, it offers clothing centered on shirts and blouses, as well as bags, shoes, accessories, and other items. Under the concept “sweetness×sharpness,” it proposes crisp, boyish clothing. In 2011, it launched the unisex line I am I BOYGAL. The brand is still available through the official AMBIDEX online store.

Concept

sweetness×sharpness. Crisp, boyish clothing centered on shirts and blouse items.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2011

Year Brand Category Description

2011

I AM I BOYGAL

Sub-brand

Clothing

A derived line focused on unisex everyday wear

I am I BOYGAL is a new line of unisex clothing that emerged from I am I in spring 2011. Ca

I am I BOYGAL is a new line of unisex clothing that emerged from I am I in spring 2011. Carrying on I am I’s pop spirit while championing “SIMPLE IS UNIQUE,” it offered staple clothing that could be worn regardless of gender or body type, with simple designs and a focus on materials such as cotton and wool. While I am I centers on womenswear, this line proposed everyday clothing that could be worn across genders, extending the parent brand’s world into the unisex sphere.

2011 Sub-brand

I AM I BOYGAL

Clothing

A derived line focused on unisex everyday wear

I am I BOYGAL is a new line of unisex clothing that emerged from I am I in spring 2011. Ca