I AM I BOYGAL

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Overview

I AM I BOYGAL was a Japanese unisex clothing line launched in spring 2011 as a new line of I am I, developed by Ambidex Co., Ltd. With “SIMPLE IS UNIQUE” as its concept, it offered clothing that combined simple designs with I am I’s pop spirit, grounded in a focus on materials such as cotton and wool. It aimed to create wardrobe staples wearable regardless of gender or body type, and offered shirts, cut-and-sew tops, outerwear, pants, and other items. The line is considered to have since been discontinued.

Concept

SIMPLE IS UNIQUE

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2 brands
Founded
2007
2007 Parent brand
I am I in fact...
Clothing

A unisex line focused on gender-neutral staples

I AM I BOYGAL is a new unisex line launched by I am I in spring 2011. While carrying on I

I AM I BOYGAL is a new unisex line launched by I am I in spring 2011. While carrying on I am I’s pop spirit, it adopted the motto “SIMPLE IS UNIQUE” and developed clothing centered on wearability without restrictions based on gender or body type, consideration for materials such as cotton and wool, and simple staples designed for long-term use. Whereas I AM I IN FACT... is the main line that expands on the sensibilities of boys and girls and the playfulness found in everyday life, BOYGAL is positioned within the I AM I brand family as a unisex spin-off line focused on gender-neutral basic wear.

2007 Parent brand
I am I
Clothing

A derived line focused on unisex everyday wear

I am I BOYGAL is a new line of unisex clothing that emerged from I am I in spring 2011. Ca

I am I BOYGAL is a new line of unisex clothing that emerged from I am I in spring 2011. Carrying on I am I’s pop spirit while championing “SIMPLE IS UNIQUE,” it offered staple clothing that could be worn regardless of gender or body type, with simple designs and a focus on materials such as cotton and wool. While I am I centers on womenswear, this line proposed everyday clothing that could be worn across genders, extending the parent brand’s world into the unisex sphere.

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