INOIE

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Overview

INOIE is a women's fashion brand launched in Japan in 2026. Renamed from the former brand KURÈN, it focuses on everyday clothing such as tops and pants, and also offers bags. The brand name comes from the idea of “beginning (INIT),” and its philosophy is to value who one is now while living each day in comfort. With the concept “Comfortable as I am now,” it proposes a wardrobe that naturally fits into everyday life.

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Comfortable as I am now.

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