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Insonnia Element

Insonnia Element

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Country: Japan
Founded: 2011 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

Insonnia Element is a product line derived from Insonnia, a Japanese knitwear and jersey brand founded by RIHO ICHINOSE. It was presented on an irregular basis starting with the Spring/Summer 2011 season. Centered on reworking standardwear in jersey and knit, it combined maison-quality yarns with delicate techniques to propose new value in knitwear. The parent brand Insonnia began in 2010 as the Insonnia Project, and the line was positioned as one of its product developments.

Concept

Reworking standardwear in jersey and knit.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2010

Year Brand Category Description

2010

Insonnia

Parent brand

Clothing

An intermittent product proposal line from the brand’s early period

Insonnia Element was a product line established during Insonnia’s early period, with colle

Insonnia Element was a product line established during Insonnia’s early period, with collections presented intermittently from Spring/Summer 2011. While the parent brand continued to propose standard wear in knitwear and jersey, Element was not a core line incorporated into the regular seasonal structure; instead, it served to present individual items and projects. Unlike Insonnia PROJECTS, which launched later, focuses on knitwear and cut-and-sew garments, and continues to release products, Element is positioned as a line representing the brand’s early, intermittent presentation format. The two shared the parent brand’s material and technical foundations, while differing in role: Element presented early product proposals, whereas PROJECTS is an ongoing product label.

2010 Parent brand

Insonnia

Clothing

An intermittent product proposal line from the brand’s early period

Insonnia Element was a product line established during Insonnia’s early period, with colle