Tagline
Fashion should be much freer and much more fun!
Jamie エーエヌケー is a Japanese women’s fashion brand launched in 2018 by Japan Imagination Co., Ltd. The brand offers clothing, as well as bags and shoes, and proposes a style that mixes streetwear and BadGirly under the product concept “Street Dark Fantasy.” Starting from the idea that fashion should be much freer and much more fun, and that people should be freer to pursue what they love, it expresses a “positive sense of incongruity” between the real and the virtual through fashion and Japanese culture.
Concept
Street Dark Fantasy