JIVELTA is a unisex fashion brand launched in Japan in 2018 by costume designer MASAKI NOGUCHI. Drawing on experience gained through designing and producing costumes for artists, the brand develops menswear through research into fabrics and patterns. Guided by human emotions, community, and contemporaneity, it explores new visions for menswear and follows a design philosophy of adding an edge to classical items. It presented its Fall/Winter 2020 collection and specializes in collections composed of conceptual items.
Concept
The designer gives form to what they feel, as if jiving.