Tagline
Feminine × Edgy
Julep is a Japanese womenswear brand operated by Asakura Co., Ltd. It launched on February 20, 2026, and offers tops, shirts/blouses, knitwear, pants, skirts, jackets, outerwear, dresses, and more. The brand expresses the strong, composed image within women and centers on a “Feminine × Edgy” style that brings depth to simplicity, proposing clothes that can be worn and reinterpreted again and again, from everyday life to special occasions.
Concept
The brand aims to offer clothes that can be worn again and again and interpreted in new ways.