Tagline
Wear julier and go anywhere—farther than you can imagine
Julier was launched by Shiori Yoshioka in 2013 and fully rolled out in Spring/Summer 2014 as a line incorporating yoga and running. A Japanese yoga and relaxation wear brand, it draws on her experience as an apparel designer and her own yoga practice to offer clothing for the everyday lives of women who live while taking care of themselves. Centered on natural and functional materials and original prints, the brand restarted as a yoga wear brand with its Winter 2016 collection. Its products are made at partner factories in Japan and include bra tops, leggings, and tops.
Concept
Creating everyday wear for women who enjoy fashion suited to their lifestyles and live while taking care of themselves