JUVENILE

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Overview

JUVENILE is a signature series of KOOKY ZOO, a Japanese fashion brand launched in 2021 by designer Yusuke Suzuki. Inspired by American vintage clothing, particularly kidswear, the series includes denim, jackets, knitwear, and other pieces that scale up the sizes and details of children’s clothing for adults at a 1:1 ratio. Drawing on the specifications of 1960s vintage denim, it is characterized by a design that scales up everything from buttons and rivets to labels and sewing thread. The series continues to be released as one of KOOKY ZOO’s main lines.

Concept

Scale kids’ sizes up to adult sizes at a 1:1 ratio

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1 brands
Founded
2021
2021 Parent brand
KOOKY ZOO
Clothing

A core line derived from kidswear that serves as a pillar of the brand

JUVENILE is an ongoing series in which KOOKY ZOO adapts the sizing and details of kidswear

JUVENILE is an ongoing series in which KOOKY ZOO adapts the sizing and details of kidswear for adults. Based on 1960s vintage children’s clothing, it reworks elements such as buttons, rivets, pockets, and construction specifications in its own distinctive balance, expanding its range of items with a particular focus on denim. KOOKY ZOO initially envisioned a different concept for each season, but in response to the reception of JUVENILE, it has continued the series as a pillar of the brand. Distinct from MINIATURE, it is positioned as a core line for adult clothing derived from kidswear.

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