Tagline
Kamakura Pride to the World
KAGAFURI KAMAKURA is an apparel and regional revitalization project originating in Kamakura, launched in 2018. KAGAFURI means “crown.” Bringing together the value of Kamakura as an ancient capital and as it is today, the project aims to share its traditions and culture through fashion and give back to the region. Photographers, creators, companies, and local governments from Kamakura collaborate on the project, with participants including 横山泰介, 三浦安間, and 横山寛多. It also works with local businesses and local governments and develops the KGFR line. Its official site also features content focused on surf, street, and culture.
Concept
Sharing Kamakura’s traditions and culture through fashion and linking them to regional revitalization