Tagline
Thoughtfully designed pajamas, created for restful sleep.
KAIMIN NAVI is a Japanese pajama brand launched by Gunze in fall 2011. Incorporating advice from the Sleep Evaluation Research Organization and insights from sleep improvement instructors, the brand has pursued ease of movement during sleep and comfort within clothing. It offers pajamas and loungewear for restful sleep in spring and summer and fall and winter, using a diverse range of materials, including silk, double gauze, whole-garment knitting, and organic cotton. In 2014, it also launched a portal site focused on sleep. It continues to be offered through Gunze’s official online store as one of the company’s major brands.
Concept
Creating an environment conducive to sleep