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kotohayokozawa

kotohayokozawa

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Country: Japan
Founded: 2015 2010s
Category: Clothing Bags Accessories
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

kotohayokozawa is a Japanese womenswear brand founded in Tokyo in March 2015 by designer Kotoha Yokozawa. With the concept of wearing feelings that cannot be contained in ordinary everyday life, the brand explores the relationship between everyday emotions and clothing, developing collections centered on improvisational production and one-of-a-kind pieces. Its signature lines include todo kotohayokozawa, launched in 2018, and somebody kotohayokozawa, which uses reused items. In 2020, it received the Newcomer Award and Shiseido Encouragement Award at the Mainichi Fashion Grand Prix, and it continues to present at Tokyo Fashion Week.

Concept

Wearing feelings that cannot be contained in ordinary everyday life

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 2018-2019

Year Brand Category Description

2018

todo kotohayokozawa

Sub-brand

Clothing

A second line focused on staple pleated pieces

todo kotohayokozawa is a second line derived from kotohayokozawa in 2018. While the main l

todo kotohayokozawa is a second line derived from kotohayokozawa in 2018. While the main line presents Kotoha Yokozawa’s creative work broadly, todo’s role is to continue offering collections of staple items featuring fine pleats, merrow finishing, and cutwork. Although it has a product lineup and release cycle distinct from the main line, it is positioned as a line that brings the brand’s signature details into everyday wear. The official online store also treats kotohayokozawa, todo, and somebody as separate brand categories.

2019

somebody kotohayokozawa

Sub-brand

Clothing

A one-of-a-kind line made from repurposed materials

somebody kotohayokozawa is an upcycled one-of-a-kind line within the kotohayokozawa brand

somebody kotohayokozawa is an upcycled one-of-a-kind line within the kotohayokozawa brand family. Launched in 2018, since the Spring/Summer 2019 collection it has used only repurposed items, including the brand’s samples and archive pieces, B-grade items, secondhand clothing, and scraps. While the main line and todo handle ongoing product releases, somebody is positioned as an independent line centered on reusing materials and making pieces individually in the atelier, releasing them as they are completed. It is also presented as a separate collection category in the official online store.

2018 Sub-brand

todo kotohayokozawa

Clothing

A second line focused on staple pleated pieces

todo kotohayokozawa is a second line derived from kotohayokozawa in 2018. While the main l