Tagline
New things grow old, but beautiful things remain beautiful forever.
KUON is a Japanese menswear brand whose designer, Shinichiro Ishibashi, launched a collection under the name KUON in 2016. While incorporating the history and culture of vintage clothing and old textiles, the brand aims to move beyond the conventional mass-production and mass-consumption economy. It updates traditional materials and techniques such as BORO, sashiko, indigo dyeing, and mud dyeing for the present, and offers boro jackets as a signature item. The brand also addresses social issues through design.
Concept
The brand’s essence lies in incorporating the history and culture embodied in vintage clothing and old textiles from around the world, while not being confined by those traditions, and pursuing an unadorned, instinctive sense of style that remains unchanged as times change.