kutir

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Overview

Tagline

ENJOY STYLE!!
kutir is a Japan-origin, e-commerce-only fashion brand launched on March 1, 2018, by Alicia Co., Ltd. (now BUZZWIT Co., Ltd.). It offers men’s and women’s apparel and fashion accessories for the young casual market, primarily targeting people in their teens and twenties, and presents “URBAN STREET STYLE” to people who are sensitive to fashion and trends. It currently offers spin-off lines such as “Kutir Ladies” and “Kutir Men’s.” The women’s line features styles that bring current trends into a secondhand-clothing aesthetic, while the men’s line offers products centered on secondhand clothing and streetwear.

Concept

The brand is quick to propose “URBAN STREET STYLE” to people who are sensitive to fashion and trends.

Related brands

Parent brands and sub-brands, ordered by founding year.

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5 brands
Founded
2018-2022
2018 Sub-brand
kutir ladies
Clothing

A spin-off line at the core of the womenswear offering

kutir ladies is a spin-off line within the kutir brand family, developed for women. It is

kutir ladies is a spin-off line within the kutir brand family, developed for women. It is listed as a separate brand name in BUZZWIT Inc.'s official brand lineup, and its official introduction features the phrase “Trend × kutir original” and describes styles that incorporate trends into a vintage-inspired look. While kutir as a whole offers clothing for men and women, this core line focuses on womenswear and fashion accessories and serves to broaden the available size and color options. It is positioned as a more everyday women's offering than kutir and retro.

2018 Sub-brand
kutir mens
Clothing

A menswear line derived from vintage clothing and streetwear

kutir mens is a menswear-focused line within the kutir brand family. It is listed as a dis

kutir mens is a menswear-focused line within the kutir brand family. It is listed as a distinct brand name in the official brand lineup of BUZZWIT Co., Ltd., and its official introduction describes it as a web-exclusive brand inspired by vintage clothing and streetwear. Its target category differs from that of kutir ladies, which is aimed at women. Centered on graphics derived from vintage clothing and a streetwear sensibility, it offers menswear and fashion accessories. It serves as a major line that clearly distinguishes kutir’s menswear segment.

2022 Sub-brand
クティールとレトロ
Clothing

A womenswear line derived from kutir, focused on neo-retro style.

クティールとレトロ is a new line for women officially developed from kutir ladies. On its official

クティールとレトロ is a new line for women officially developed from kutir ladies. On its official brand page, BUZZWIT Co., Ltd. describes it as a new line from kutir ladies, built around a new-retro concept. While the main kutir ladies line focuses on everyday womenswear combining a vintage feel with current trends, this line offers retro-inspired clothing and fashion accessories featuring details such as classic styling, frills, ribbons, and lace. It is an independent line that extends kutir’s womenswear offering into a distinct concept.

- Sub-brand
kutir Egalite
Clothing

A men's offshoot line specializing in clothing for shorter wearers

kutir Egalite was a men's offshoot line developed as an in-brand of kutir mens. Product de

kutir Egalite was a men's offshoot line developed as an in-brand of kutir mens. Product descriptions explicitly identified it as an in-brand of kutir men, and its features included short-length silhouettes designed for shorter wearers, adjustable garment length using drawstrings, and sizing tailored to them. While regular kutir mens offered a broad range of men's wear centered on vintage and street styles, kutir Egalite was a limited line focused on accommodating different body types and garment lengths. It does not appear in BUZZWIT's current official brand list, but past sales records confirm its independent name and relationship with the parent line.

- Sub-brand
kutir lune
Accessories

A spin-off line focused on accessories

kutir lune is an accessory line derived from kutir. Product descriptions explicitly identi

kutir lune is an accessory line derived from kutir. Product descriptions explicitly identify it as “kutir’s accessory line,” and it is presented as a line offering a wide variety of trend-driven accessories and goods. While kutir ladies, kutir mens, and クティールとレトロ focus mainly on clothing, it specializes in fashion accessories such as rings, necklaces, hair accessories, bags, and socks. It is positioned as a spin-off line that complements kutir styling through accessories.

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