LA BELLE ETUDE

LA BELLE ETUDE’s official online store identifies J1U by LA BELLE ETUDE as a sister brand focused on the “sweet” aspect of the brand concept, Modern Vintage × Sweet. While the main brand offers a broad range spanning vintage, casual, feminine, and mode styles, J1U by LA BELLE ETUDE centers on items that strongly emphasize sweetness through features such as ribbons, tulle, lace, and voluminous silhouettes. It is positioned as a separate brand presenting LA BELLE ETUDE’s early sweet aesthetic, and official product offerings and joint exhibitions have continued.

TEN by LA BELLE ETUDE is a derivative line that continues to release official products under a standalone name incorporating the parent brand name. The official online store has sold circle lace, motif lace, crochet, and mixed-material knitwear under this name across multiple seasons. While carrying forward LA BELLE ETUDE’s vintage feel and decorative style, the line focuses on combinations of lace, knit textures, and different materials. In contrast to J1U by LA BELLE ETUDE, which centers on a sweet aesthetic, TEN is positioned as a line focused on material expression and decorative knitwear and lace.