LASUD

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Country: Japan
Category: Clothing Bags Accessories Footwear Lifestyle products
Related brands: Clothing brands from Japan

Overview

Tagline

sporty × military

LASUD is a Japanese women’s and lifestyle goods brand operated by Yamadaya Co., Ltd., headquartered in Nagoya, Aichi Prefecture. Centered on “sporty × military,” it presents mode casualwear that brings together active and military influences. The brand emphasizes structured designs less affected by trends and versatility unconstrained by age or gender, offering items based on monochrome palettes that can form a complete look on their own. It also develops lines such as ACTIVE LINE and LASUD MILITARY, with collections suited to a wide range of settings, from athleisure and city wear to dressing up.

Concept

A mode casual brand centered on the duality of active and military influences.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: -

Year Brand Category Description

LASUD MILITARY

Sub-brand

Clothing

A curated line that develops the military elements further

Among LASUD’s two themes, “active” and “military,” this is a curated line that foregrounds

Among LASUD’s two themes, “active” and “military,” this is a curated line that foregrounds military elements. Officially presented as military style that enhances the autumn seasonal mood, it consists of designs for a broad range of people that balance casualness with a fashion-forward feel. Within the brand as a whole, it is positioned as taking a more military-oriented approach in contrast to the active offerings.

- Sub-brand

LASUD MILITARY

Clothing

A curated line that develops the military elements further

Among LASUD’s two themes, “active” and “military,” this is a curated line that foregrounds