LASUD MILITARY

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Overview

Tagline

Military style to heighten the mood of the autumn season.
LASUD MILITARY is the military-inspired line of LASUD, a brand developed by YAMADAYA Co., Ltd., headquartered in Nagoya. LASUD is described as a hybrid brand combining the dual qualities of “sporty × military.” A feature page on YAMADAYA STORE presents “military style that heightens the mood of the autumn season” and a “design lineup that feels casual yet has a sense of mode, and can be enjoyed by a wide range of people,” including military outerwear, pullovers in different materials, and lightweight outerwear.

Concept

A design lineup that feels casual yet has a sense of mode and can be enjoyed by a wide range of people.

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LASUD
Clothing

A curated line that develops the military elements further

Among LASUD’s two themes, “active” and “military,” this is a curated line that foregrounds

Among LASUD’s two themes, “active” and “military,” this is a curated line that foregrounds military elements. Officially presented as military style that enhances the autumn seasonal mood, it consists of designs for a broad range of people that balance casualness with a fashion-forward feel. Within the brand as a whole, it is positioned as taking a more military-oriented approach in contrast to the active offerings.

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