LITTLEBIG is a Japanese fashion brand launched in 2011 by designer Keita Mawatari. It offers ready-to-wear clothing for men and women, with tailored jackets as its signature item. The brand treats tailored jackets as everyday wear and creates collections incorporating elements of culture. Mawatari launched the brand while working as a buyer for CANNABIS and has been responsible for its design. It is currently possible to confirm that the brand continues to present collections and sell through its official online store.
Concept
The brand treats beautifully tailored jackets as everyday wear and develops collections that strongly incorporate elements of culture.