loaf

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: Japan
Founded: 2001 2000s
Category: Clothing Bags Accessories Footwear
Related brands: Clothing brands founded in the 2000s Clothing brands from Japan

Overview

Tagline

Be yourself at all times.

loaf is a Japanese women's casual brand developed by Tokyo-based Jin Company Co., Ltd. It was launched in 2001 under the name loaf. As a sister line to OSMOSIS, it incorporates current trends into timeless designs and is guided by the phrase “Be yourself at all times.” Centered on a playful, edgy atmosphere, it proposes cool casualwear for adults. Its designs, which combine simplicity with a distinctive feel, have attracted support primarily from women in their 20s and 30s. The brand is currently available through its official online store.

Concept

Cool casualwear for adults, with a playful, edgy atmosphere, for women with a style of their own.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1997

Year Brand Category Description

1997

OSMOSIS

Parent brand

Clothing

The designation used for the OSMOSIS loaf offering

The official website and brand guides list the names as “OSMOSIS／loaf” and “OSMOSIS loaf,”

The official website and brand guides list the names as “OSMOSIS／loaf” and “OSMOSIS loaf,” and the line is operated as part of OSMOSIS’s women’s offering. Like OSMOSIS itself, it shares an approach of adding trends to a timeless design foundation, and across stores, online retail, and recruitment materials, it represents women’s casualwear that is easy to incorporate into everyday dress. “loaf” functions as the designation for this offering and represents a practical entry point to OSMOSIS.

1997 Parent brand

OSMOSIS

Clothing

The designation used for the OSMOSIS loaf offering

The official website and brand guides list the names as “OSMOSIS／loaf” and “OSMOSIS loaf,”