Lotta Love was a Japanese casual brand for women developed by United Arrows Ltd. Its founding year and individual founder have not been confirmed. It offered women’s clothing and fashion accessories, with a focus on wholesale and online sales. According to official announcements, it proposed daily casual styles that valued femininity while incorporating trends in moderation. In 2011, its products were also sold at a multi-purpose store in Hakata, Fukuoka. In April 2014, sales ended across several online shopping sites, including its own online store.
Concept
“Lotta Love” is a shortening of “a lot of LOVE,” meaning “overflowing love.” The brand name expressed a desire to support the many Lotta Loves found in everyday life. It proposed a distinctive style that incorporated trends in moderation while retaining femininity in daily casual wear.