LUDICRUM is a Japanese women’s fashion brand based in Kobe, Hyogo Prefecture. Its founding year and founder cannot be confirmed from publicly available information. Led by director Ayumi Okabe, the brand offers dresses, tops, bottoms, outerwear, and other items. Its stated concept is “healthy skin-baring for adults” that incorporates a playful touch into simplicity and can be worn for a long time without being swayed by trends.
Concept
The brand incorporates a playful touch into simplicity and centers on “healthy skin-baring for adults” that can be worn for a long time without being dictated by trends. It aims to offer items that help wearers feel more confident and grow to like themselves more.