M y u

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Country: Japan
Founded: 2011 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

Tagline

Make you smile with fashion

Myu is a women’s fashion brand launched in Japan in 2011 by Akane Iwashina. It began as an online shop, growing out of a fashion blog she wrote while raising her children, and is now available through its own e-commerce site, Rakuten Ichiba, ZOZOTOWN, and other platforms. The brand’s concept is “cute for grown-ups,” and its range includes tops, bottoms, dresses, outerwear, and fashion accessories. The founder’s guiding principle in product development is to create what she herself wants to wear, rather than what seems likely to sell, and she aims to make clothes that let adult women enjoy fashion as they grow older.

Concept

Cute for grown-ups

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: -

Year Brand Category Description

Nyu

Sub-brand

Clothing

A sister line centered on Korean trends and logo design

Nyu is a women’s line developed as a sister brand of Myu. While Myu offers items featuring

Nyu is a women’s line developed as a sister brand of Myu. While Myu offers items featuring frills and pearls around the concept of “grown-up cute,” Nyu presents an urban style incorporating Korean fashion trends. Its range also includes items that use graphics as a styling focal point, such as T-shirts with a heart motif and a back logo. Connected to the femininity of its parent brand, the line provides a different option for those seeking a trend-driven look and logo-focused designs.

- Sub-brand

Nyu

Clothing

A sister line centered on Korean trends and logo design

Nyu is a women’s line developed as a sister brand of Myu. While Myu offers items featuring