MAGIC NUMBER

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SEE YOU IN THE WATER
MAGIC NUMBER is a fashion brand launched in Japan in 2008 by director Ryu Nakamura. Centered on surf culture, it creates products inspired by the sea and nature, offering apparel such as T-shirts, sweatshirts, and outerwear. Its motto, “SEE YOU IN THE WATER,” conveys a wish to meet again by the sea, gratitude for encounters and support, and the joy of reunion. Its concept is “Revolution With Respect,” aiming to create products suited to their environments, whether in cities, nature, or different countries, while continuing to innovate with respect.

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Revolution With Respect

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1 brands
Founded
2009
2009 Parent brand
HLNA
Clothing

An original brand centered on board sports

MAGIC NUMBER is a brand that H.L.N.A officially positions as an “original lifestyle brand,

MAGIC NUMBER is a brand that H.L.N.A officially positions as an “original lifestyle brand,” launched in 2008. Against the background of H.L.N.A’s board sports culture, it develops apparel incorporating elements of military, outdoor, and workwear styles, with surfing as its starting point, under the direction of Ryu Nakamura. Unlike domestic exclusive-distribution brands handled by H.L.N.A, such as REEF, IPD, and Rivvia PROJECTS, it is developed under an independent name within the brand family as an original in-house brand rather than as a store name or a brand carried by the company. It can therefore be recognized as a sub-brand officially derived from H.L.N.A.

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