ODLO is a sports apparel brand founded in Norway in 1946 by Odd Lofterød Sr. With high-performance base layers at its core, it has developed technologies such a...
Sporty & sportswear
Outdoor & functional
Shared traits
The brands share distinctive designs and functional design.
Differences from Mammut
ODLO shows a stronger emphasis on Sporty & sportswear.
Millet is an alpine brand founded in France. In 1921, Marc Millet and his wife opened a workshop producing canvas bags in Saint-Fons, near Lyon, and moved their...
Outdoor & functional
Sporty & sportswear
Shared traits
The brands share distinctive designs and outdoor influences.
Differences from Mammut
Mammut shows a stronger emphasis on Trends & youth culture.
Mammut shows a stronger emphasis on Polished & dressy.
Colmar is a sportswear brand founded in Monza, Italy, in 1923 by Mario Colombo and Irma Colombo. Initially, it produced felt for hats and gaiters, and after the...
Sporty & sportswear
Outdoor & functional
Shared traits
The brands share interest in archival pieces and outdoor influences.
Differences from Mammut
Colmar shows a stronger emphasis on Sporty & sportswear.
Mammut shows a stronger emphasis on Trends & youth culture.
HELLY HANSEN is an outdoor- and marine-inspired apparel brand founded in 1877 by Norwegian captain Helly Juell Hansen in the port town of Moss. It began by manu...
Outdoor & functional
Sporty & sportswear
Polished & dressy
Shared traits
The brands share distinctive designs and outdoor influences.
Differences from Mammut
Mammut shows a stronger emphasis on Trends & youth culture.
BARBOUR and WANDER is a collaborative collection jointly created by Barbour, a long-established British outdoor brand founded in 1894, and and wander, a Tokyo-b...
Outdoor & functional
Polished & dressy
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from Mammut
Mammut shows a stronger emphasis on Sporty & sportswear.
Mammut shows a stronger emphasis on Trends & youth culture.
THE NORTH FACE is an outdoor brand founded in San Francisco, USA, in 1966. Centered on high-performance outdoor apparel, it offers a wide range of products, inc...
Outdoor & functional
Sporty & sportswear
Trends & youth culture
Shared traits
The brands share outdoor influences and functional design.
Differences from Mammut
The North Face shows a stronger emphasis on Streetwear.
The North Face shows a stronger emphasis on Trends & youth culture.
Founded by Rudolf Dassler in Herzogenaurach, Germany, in 1948, PUMA is a sports brand. It offers performance and sportstyle products globally, with footwear, ap...
Sporty & sportswear
Trends & youth culture
Streetwear
Shared traits
The brands share interest in archival pieces and functional design.
Differences from Mammut
Mammut shows a stronger emphasis on Outdoor & functional.
PUMA shows a stronger emphasis on Sporty & sportswear.
O’Neill is a surf brand founded by Jack O’Neill in San Francisco, California, USA, in 1952. It began with the development of wetsuits for surfing and the operat...
Sporty & sportswear
Outdoor & functional
Shared traits
The brands share distinctive designs and functional design.
Differences from Mammut
O'Neill shows a stronger emphasis on Sporty & sportswear.
K-Way is a rainwear brand conceived by Leon-Claude Duhamel in Paris, France, in 1965. It is widely known for its foldable, packable waterproof nylon jackets and...
Outdoor & functional
Polished & dressy
Minimal & basics
Shared traits
The brands share functional design and unisex collections.
Differences from Mammut
Mammut shows a stronger emphasis on Sporty & sportswear.
K-Way shows a stronger emphasis on Minimal & basics.
Berghaus is a British outdoor brand founded in 1966 in Newcastle, England, by climbers Peter Lockey and Gordon Davison. Its range focuses on functional products...
Outdoor & functional
Sporty & sportswear
Polished & dressy
Shared traits
The brands share distinctive designs and outdoor influences.
Differences from Mammut
Mammut shows a stronger emphasis on Trends & youth culture.
berghaus shows a stronger emphasis on Polished & dressy.
Y-3 is a sports-fashion brand that emerged in 2002 from a collaboration between adidas and designer Yohji Yamamoto. It offers apparel, footwear, and accessories...
Sporty & sportswear
Streetwear
Avant-garde & designer
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from Mammut
Mammut shows a stronger emphasis on Outdoor & functional.
Y-3 shows a stronger emphasis on Avant-garde & designer.
Fjällräven was founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden. An outdoor brand that began with backpacks, it offers outdoor clothing and equipment such...
Outdoor & functional
Minimal & basics
Polished & dressy
Shared traits
The brands share outdoor influences and functional design.
Differences from Mammut
Mammut shows a stronger emphasis on Sporty & sportswear.
Fjällräven shows a stronger emphasis on Minimal & basics.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.