McGREGOR

McGREGOR Budge Dragon is a collaborative line launched in 2008 as a joint project between McGREGOR and BEAMS. Based on 1960s American casualwear, it was developed as a collection that pursued contemporary silhouettes, material qualities, comfort, and functionality while incorporating BEAMS’ editorial approach. Rather than reproducing the parent brand’s historic American casualwear as it was, the line was characterized by its contemporary reinterpretation for younger men. Unlike McGREGOR CLASSIC’s everyday family-oriented offerings and Rags McGREGOR’s rock and vintage expression, it was a line responsible for proposing a fresh take on American casualwear through collaboration with an external partner.

McG+K is a men's line launched for the Fall/Winter 2010–2011 season through a collaboration between McGREGOR and TEAMKIT JAPAN. Building on McGREGOR's accumulated history in American casualwear, it incorporated TEAMKIT JAPAN's contemporary perspective on menswear, along with its material and design proposals, to develop a style for adults distinct from the existing main line. In contrast to Budge Dragon, a joint project with BEAMS aimed at younger consumers, and Rags McGREGOR, which emphasized rock and vintage influences, it was positioned as a derivative line that presented a more mature men's wardrobe and highlighted the collaborating partner's expertise.

McGREGOR CLASSIC is a second line launched by Sojitz Infinity in 2010. Building on McGREGOR’s American trad heritage, it incorporated Japan-specific design and European influences, expanding into lifestyle offerings that included accessories as well as clothing. Its primary audience was families in their 30s, and its focus on urban shopping centers and stores suited to family visits distinguished it from Budge Dragon and Rags McGREGOR, which were more menswear-focused and specialized. After serving to extend the parent brand’s heritage into more everyday, family-oriented retail settings, the line paused its operations in February 2016.

Rags McGREGOR is a Japanese menswear label that emerged from McGREGOR in Fall/Winter 2011. Building on its parent brand’s American casual style, it incorporated elements of sports, military, outdoor, and vintage styles, as well as music, rock, and art, and reworked them for the contemporary Japanese casual scene. In contrast to McGREGOR’s traditional and everyday American casual styles, it was characterized by its emphasis on the distressed look of vintage clothing, a rock aesthetic, and highly independent styling. Unlike the family-oriented McGREGOR CLASSIC and the collaboration-based Budge Dragon, it was developed as a design-focused line for younger men and was suspended in 2018.

F.McGREGOR is a line for women launched by McGREGOR in 2019. Building on the authentic American casual style developed by its parent brand, it has evolved toward a modern preppy style guided by the idea of “wearing traditional style in a fun and free-spirited way.” In contrast to the sporty, clean American casual style of the main McGREGOR line, it is characterized by its silhouettes and styling tailored to women’s wardrobes. Unlike the main line, which focuses on menswear, McGREGOR GOLF, which specializes in golf, and Mc McGREGOR, which represents a contemporary expression of menswear, it plays a role in broadening the appeal of traditional style in the women’s category.

McGREGOR WineLabel is a men’s line for adults launched by McGREGOR in 2020. While carrying forward the history and traditions of American casualwear that the parent brand has cultivated over many years, it incorporates a modern sensibility, functionality, quality, and sustainability, reconfiguring them into a mature wardrobe. It also incorporates iconic elements of the brand, such as the classic Drizzler, and is characterized by offerings that take materials, tailoring, and wearability into account. Unlike F.McGREGOR for women, McGREGOR GOLF, which specializes in golf, and next-generation-oriented Mc McGREGOR, this line deepens McGREGOR’s heritage into everyday wear for adults.

McGREGOR GOLF is a specialist line that debuted in spring 2024 as McGREGOR’s golf line. It carries forward the parent brand’s history of more than 100 years and its American casual heritage, offering men’s and women’s apparel focused on ease of movement and made with functional and stretch materials designed for golf. The line is characterized by products that combine golf-specific functionality with suitability for everyday wear. While the regular men’s and women’s lines focus on traditional casualwear for daily life, McGREGOR GOLF is positioned as a derivative line that expands McGREGOR’s range of activities around sports.

Mc McGREGOR is a menswear line launched by McGREGOR with its Fall/Winter 2025 collection. While inheriting the spirit of American traditionalism at the heart of the parent brand, it has been reconfigured as a contemporary style that connects to the next generation of Mc. In contrast to the authentic American casualwear for which McGREGOR has traditionally been known, the line is characterized by its incorporation of modern silhouettes and materials, as well as urban-inspired sets. Unlike McGREGOR GOLF, which specializes in golf apparel, and earlier collaborative lines, it is a new-generation line that presents the brand’s core from a different angle for today’s menswear market.