McGREGOR GOLF is a golfwear line derived from McGREGOR, a brand with British roots founded in New York in 1921 by David Doniger. Debuting in spring 2024, it offers apparel and accessories primarily focused on golfwear for men and women. Against the backdrop of the brand’s history spanning more than 100 years, it sets out to propose “golf styles infused with a sense of a new era and playfulness” and extends its highly mobile items, made with functional and stretch fabrics, to everyday urban wear. It also carries on the legacy of McGREGOR sportswear, including the Drizzler, created in 1945 to protect golfers from light rain.
Concept
It proposes golf styles infused with a sense of a new era and playfulness.