McGREGOR WineLabel was a new line for men launched in the Spring/Summer 2020 season by Sojitz Infinity, which operates the US-originated McGREGOR brand in Japan. It carried on the history and tradition of McGREGOR, founded by David Doniger in New York in 1921, and offered refined American casual wear for adults, combining British tradition with American modernization. The line emphasized heritage, modern sensibility and functionality, quality, sustainability, and the sensibility of adults who enjoy expressing their own style. It included jackets, coats, shirts, knitwear, trousers, and other items. Its launch theme was “Man about the world.”
Concept
A deep, mature style, like a well-aged wine that takes time to reach its full depth