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McGREGOR Budge Dragon

McGREGOR Budge Dragon

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Founded: 2008 2000s
No longer active
Category: Clothing
Related brands: Clothing brands founded in the 2000s

Overview

McGREGOR Budge Dragon was an American casual collaboration line announced in 2008 through a joint project with BEAMS by Nichimen Infinity (now Sojitz Infinity), which handled the Japanese operations of McGREGOR, a brand originating in the United States. The line offered garments that reworked McGREGOR’s original designs from the 1950s and 1960s in a contemporary style, with a focus on comfort, material feel, functionality, and patternmaking. Its brand concept was “Vintage Modern,” and it featured a dragon icon derived from Don Budge.

Concept

Vintage Modern

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1921

Year Brand Category Description

1921

McGREGOR

Parent brand

Clothing

A reinterpreted line for younger consumers developed in collaboration with BEAMS

McGREGOR Budge Dragon is a collaborative line launched in 2008 as a joint project between

McGREGOR Budge Dragon is a collaborative line launched in 2008 as a joint project between McGREGOR and BEAMS. Based on 1960s American casualwear, it was developed as a collection that pursued contemporary silhouettes, material qualities, comfort, and functionality while incorporating BEAMS’ editorial approach. Rather than reproducing the parent brand’s historic American casualwear as it was, the line was characterized by its contemporary reinterpretation for younger men. Unlike McGREGOR CLASSIC’s everyday family-oriented offerings and Rags McGREGOR’s rock and vintage expression, it was a line responsible for proposing a fresh take on American casualwear through collaboration with an external partner.

1921 Parent brand

McGREGOR

Clothing

A reinterpreted line for younger consumers developed in collaboration with BEAMS

McGREGOR Budge Dragon is a collaborative line launched in 2008 as a joint project between