MEDITTERA LINE is a resort collection that debuted on April 17, 2018, from AMERI, the original brand of Ameri VINTAGE. The name “MEDITTERA” is a coined word combining “MEDITERRANEAN,” meaning “the Mediterranean” in English, and “MEDITTE,” meaning “meditation” in Greek. It evokes an adult vacation spent enjoying the slow passage of time in the Mediterranean, as if meditating. The collection focuses on resort items such as swimwear, long gilets, and raffia hats. It is operated by B STONE Co., Ltd. (founding president Naoko Kuroishi).
Concept
MEDITTERA is a coined word combining “MEDITERRANEAN,” meaning “the Mediterranean” in English, and “MEDITTE,” meaning “meditation” in Greek.