Tagline
Daily, enjoy fashion itself.
MIDIUMISOLID is a Japanese fashion brand. It began with the Spring/Summer 2016 collection and is developed by Mother’s Industry. The brand is created by director Nobuaki Sasano and designer Takuno Morikawa. It proposes a “USUAL MODE” style for wearing both trends and basics on one’s own terms and feeling true to oneself in any setting. Its textiles and techniques incorporate traditional Japanese methods and treatments used for kimono.
Concept
MIDIUMISOLID proposes a USUAL MODE style that quietly adds confidence to everyday life, so that one can wear both trends and basics on one’s own terms and feel true to oneself in any setting.