miite

miite is a knit-focused womenswear brand operated by Fukuoka-based UNDICI NOVE Co., Ltd., adopting a new name from mite fabrica in spring 2026. Combining the Italian word “mite,” meaning “warmth,” with “i,” a symbol of people, the name expresses “clothes that feel warm and comfortable for me and those around me.” Centered on craftwork rather than mass production, the brand offers items that showcase playfulness and originality, with refined knitwear at their core. Through collections themed around protected animals, environmental conservation activities, and donations, it also aims to help build a society where people, nature, and animals coexist in harmony. Its concept is “clothes that feel good to the heart.”