M.V.P.

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Overview

M.V.P. is a Japanese streetwear brand based in Tokyo and founded in 2011 by designer 真柄尚武. The brand name derives from “Most Valuable Product,” and its concept is “the most valuable thing.” It brings workwear, outdoor, and sports styles into everyday urban settings, developing authentic daily wear against a cultural backdrop of art, music, military, and vintage. After working on projects including realmadHECTIC, 真柄 founded A-1 CLOTHING and has developed M.V.P. from the store as its base.

Concept

Most Valuable Product (the most valuable thing)

Collaboration partners

Dates and partner brands

All collaborations
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NEIGHBORHOOD

Announced in 2013, this was their first collaboration. It fused M.V.P.’s American vintage and workwear background with NEIGHBORHOOD’s ruggedness, and featured items such as leopard-print hunting jackets.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about M.V.P.

Country of origin, founding year, categories and parent brands.

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